Nobody wants to learn your navigation. They want the information, the product, or the result. We built an economy around making people visit websites, then confused the visit with the value.

Agents expose that confusion. Compare the prices. Check the inventory. Book the appointment. The user gets what they came for without touring five interfaces and dismissing five cookie banners. Your database still matters. Your funnel has a problem.

Dead internet theory worries about a web without people. But people do not need to be present for work to happen on their behalf. Fewer human visits can mean less wasted human time. Calling that death mistakes attendance for usefulness.

The internet connects systems. We put storefronts on top and started treating the storefront as the infrastructure. Agents have no reason to preserve that arrangement.

Beauty survives this. A mural does not need a conversion rate. A room can be worth entering because somebody made it extraordinary. A website can earn attention the same way. The experience has value when someone actually wants the experience.

But making someone navigate a website to retrieve a fact is not an experience worth defending. It is work we have learned to tolerate.

Build something people want to experience, or provide something useful enough that their agents come looking for it. Expecting attention simply because you put an interface in the way is a business model with an expiration date.